The course that compresses years of experience into weeks — so you reach the role above yours much faster than your peers.
You work with real IQVIA data. You learn to read a market report, identify opportunities, and turn numbers into business decisions.
OTC, Cosmetic, Supplement — each status has different restrictions. You'll know exactly what you can and can't do before briefing any agency.
You learn to choose the right channels for each product, combine pharmacy with digital, and build campaigns that reach the target without violating OTC advertising codes.
Gross margin, contribution margin, promotional ROI, net price realisation — the numbers your directors look at and that you need to know how to defend.
How pharmacy, parapharmacy, and wholesalers work. How to negotiate shelf space, train pharmacists, and the difference between sell-in and sell-out.
You leave the course with real market analyses you can show in an interview. Not an empty certificate — concrete proof that you know how to work.
Each module has actionable frameworks, examples with real numbers, and the most common mistakes that cost companies money — that you'll learn to avoid before making them.
Being in 80% of pharmacies (high ND) may mean you're in the small ones while absent from the big chains. WD tells you if you're where the volume is.
You analyse a real market report: Olistic +35%, Phytophanere -24%, generics eroding established brands in Minoxidil. You decide what to do next.
If your product is OTC, influencer marketing is prohibited. If it's a cosmetic, you can. The same campaign can be legal for one brand and illegal for another — even on the same shelf.
Promotional ROI can be positive in the short term and destroy the baseline long-term. You train shoppers to wait for discounts — and the category loses perceived value forever.
A Marketing Manager in Consumer Healthcare, with 20 years of experience in healthcare brands across Portugal and Spain. Working with IQVIA data, negotiating with pharmacies and wholesalers, launching OTC and cosmetic products — and learning the hard way from the mistakes this course teaches you to avoid.
CHC Brand Course was created because no course exists that prepares a Brand Manager to think and act at Marketing Manager level — with the specifics of healthcare, real market data, and the regulation that changes everything.
Most people reach Marketing Manager after years of trial and error, difficult meetings, and lost budgets. This course compresses that journey — giving you the tools, frameworks, and reasoning that normally takes a career to build.
Each module is standalone and sold individually. The full bundle has a 48% discount for early birds.
Ecosystem, stakeholders, product lifecycle, regulators
Reality vs. expectation, career path, KPIs by product type
Data sources, product P&L, positioning
EMA, INFARMED, APIFARMA, materials approval
17 indicators with formulas, examples and benchmarks
From product to integrated plan · Pharmacy vs. parapharmacy
Real analysis with IQVIA MAT Jul'25 data · €149M market
Brand plan, 12-month Gantt, agency management
Pharmacovigilance, GDPR, influencers, DTC
Full process from insight to shelf
Channel, pharmacies, wholesalers, trade terms
How to present results and defend your budget
CV, what companies look for, the first 90 days
Early registrants get access to the early bird price (€197 instead of €297), priority access when we open, and free content before launch.
No commitment. Cancel anytime.
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We'll let you know as soon as we open early bird access.